Our Team

Jarrett Image

Jarrett Gordon

Jarrett has worked in the construction industry for the past 30 years. Prior to starting Tiresocks he worked as an estimator/project manager for a contractor in Centennial, Colorado. As a contractor Jarrett was frustrated with the products available in the surface protection industry and started Tiresocks from his basement in 2002. Jarrett comes from a large family and has five children of his own. 

Hometown: Wichita, KS
Hobbies: Classic Cars, Poker and Volleyball
Bucket List: Walk on the Moon

Founder/CEO
Teammate Kali

Kali Peterson

Kali joined TireSocks full-time in January of 2017. Prior to joining the Tiresocks team she worked in accounting for 10 years, many of those years included working with TireSocks. Kali and her family love outdoor activities and you will often find them skiing the slopes, biking, camping, or playing volleyball. Traveling overseas and visiting Greece is on Kali’s to-do list.

Hometown: Peetz, CO
Hobbies: Biking, Volleyball and Reading
Bucket List: Complete a Tough Mudder

General Manager
Teammate Kami

Kami Nelson

Kami has been in the design field for 14 years and joined the TireSocks team in 2017. Besides designing advertising and our monthly newsletter, she also works with distributors to add custom logos to our products. Kami enjoys crafting, learning, playing with her 3 dogs, and watching movies. She used to live in Rome, Italy and would love to live there again someday.

Hometown: Onawa, IA
Hobbies: Arts and Crafts
Bucket List: Teach College Design Classes

Marketing & Design

Michael Stidham

Michael joined the Tiresocks team in March of 2021. With over 8 years experience in his field he is a great addition to the TireSocks team. In his free time, he enjoys brewing beers, playing tennis, and backpacking.

Hometown: Evanston, WY
Hobbies: Tennis, Brewing Beer, Backpacking
Bucket List: Backpack in Iceland

Production Manager
Pat Kinsch

Pat Kinsch

Pat joined our team in January of 2017 after relocating to Colorado from Pennsylvania. Not only is she the first smiling face you will see when you visit our Tiresocks office, but you may even catch her dancing behind the reception desk if she thinks no one is watching. Pat enjoys hiking the Colorado trails and parks on the weekends with her husband and their family hound dog, Henry.  

Hometown: Philadelphia, PA
Hobbies: Hiking and Exploring
Bucket List: Travel to Italy or Egypt

Customer Service
Jasmin Photo

Jasmin DeLuna

Jasmin has been part of the Tiresocks family for years, her mother Maria has been a sewing technician for almost a decade. Jasmin is currently in college and will eventually go back to school, however we are thrilled to have her on the team while it lasts. When she is not donating her time, she enjoys photography, a good bowl of ice cream and spending time with her family.

Hometown: Parker, CO
Hobbies: Hiking & Family time
Bucket List: Visit Dubai

Customer Service
Afton Hunczak

Afton Hunczak

Afton joined our team in 2019 and has been a great asset to our customer service team with over 10 years of experience. Her attitude, positive energy, and smile have helped her to fit right in with our crew. Afton enjoys spending time outside with her dogs and would love to travel to Madagascar someday. A little-known fact about Afton is that she is a published poet! 

Hometown: Brainerd, MN
Hobbies: Spend time with her dog
Bucket List: Create a Bucket List

Shipping & Processing

Brianna McKnight

Brianna brings with her 8 years of customer service experience and was a great addition to our team. She enjoys all outdoor activities, but fishing, hunting, and riding horse are some of her favorites. In her free time, Brianna also plays ruby and looks forward to a future skydiving adventure.

Hometown: Aurora, CO
Hobbies: Fishing, Hunting & Horses
Bucket List: Skydiving

Customer Service
Daniela

Daniela DeLuna

Daniela started at TireSocks in 2020 but has been a part of the TireSocks family for years as both her mom and sister work for us as well. Daniela is an amazing asset to our packing and shipping team and enjoys the fast pace work environment. She is always happy, smiling, and is a joy to be around. Daniela loves spending time with her friends and family and would love to travel more in the future.

Hometown: Aguascalientes, Mexico
Hobbies: Family and Friends
Bucket List: Visit Rome, Italy

Shipping & Processing
Hermie Heredia

Hermelinda Heredia

Hermelinda Heredia AKA “Hermie” has been part of the Tiresocks team since 2007. Besides a quick wit that always keeps us smiling, Hermie is an incredibly hard worker and has become the lead of our Tiresocks production team.  Outside of the office, she enjoys spending time playing soccer at the park with her boys. She would love to visit Italy and the Vatican City someday.

Hometown: Puebla, Mexico
Hobbies: Biking and Family
Bucket List: Help Poor Children in Africa

TireSocks Lead
Lonny Sivetts

Lonny Sivetts

Lonny joined the Tiresocks team in November of 2013. He wears many hats including machine tech, shipping and receiving, and can step into nearly any production position at the drop of a hat.  Lonny enjoys a good prank and the daily interaction with his co-workers. If he ever gets some free time, he would like to visit Hawaii and take life easy.

Hometown: Tyrone, OK
Hobbies: Tinkering in the Garage
Bucket List: Visit Washington D.C.

TireSocks Production

Noe Martinez

Noe joined the TireSocks team in March of 2021. He would love to travel to Spain one day. After a long day at work, he enjoys playing soccer and spending time with his family.

Hometown: Denver, CO
Hobbies: Playing Soccer
Bucket List: Buy his own house

TireSocks Production
Maria DeLuna

Maria DeLuna

Maria started with Tiresocks way back in 2011. As one of our most experienced sewing technicians, if you ordered Tiresocks over the past decade they most likely have crossed her workstation. Maria enjoys the company campout each year and we all know firsthand that she is an amazing cook! Maria enjoys quality time with her family and reading a good book.

Hometown: Mexico
Hobbies: Walking
Bucket List: Visit Dubai

TireSocks Production
Martha

Martha Heredia

Martha has been with TireSocks since 2016, and though most times you will find her quietly focused on her work she does enjoy a good laugh. Martha can often be found pranking co-workers and laughing with her sister Hermelinda who is also part of the Tiresocks team. Martha loves spending time with her kids and family. Someday she hopes to vacation with her family in Hawaii.

Hometown: Pabla, Mexico
Hobbies: Family, Family, Family
Bucket List: Travel

TireSocks Production

Maria Mancinas

Maria aka “Tere” joined our team in January of 2021 and is one of the newer additions to our sewing team. Although new to the industry she has already become a valuable member of our Tiresocks production team. Maria enjoys reading, watching movies, knitting and going shopping. Someday she plans to visit Dubai.

Hometown: Mexico
Hobbies: Knitting, Reading and Shopping
Bucket List: Buy her own house

TireSocks Production
Mikayla

Mikayla French

Mikayla joined our team in August of 2019 and is one of the newer additions to our sewing team. Although new to the industry she has already become a valuable member of our Tiresocks production team. Mikayla plays the clarinet and is proud to say she is good at running in high heels. Someday she plans to visit Bora Bora and would also like to travel to Rome, Italy.

Hometown: Aurora, CO
Hobbies: Billiards, Hiking and Music
Bucket List: Learn to Surf

TireSocks Production

Ceira Martinez

Ceira aka Victoria joined our team in November of 2020 and is one of the newer additions to our team. She enjoys watching horror movies, hiking, and reading. She would love to travel to Canada one day and enjoys learning new things.

Hometown: Portland, OR
Hobbies: Drawing and Painting
Bucket List: Have a profession in pediatrics

TireSocks Production
Alfredo Cordero

Alfredo Cordero

Alfredo is one of our most dedicated team members and has been with Tiresocks since 2010. As the DripDiapers production lead at Tiresocks, he is always ready to help! In his free time, “Fredo” loves to go to the park with his family, hike and take the kids to gymnastics. He also enjoys camping every year at the Annual Tiresocks Campout and eventually wants to campout in Rome.

Hometown: Los Angeles, CA
Hobbies: Family and Relaxing
Bucket List: Learn to Fly an Airplane

DripDiapers Lead
Michael Jackson

Michael Jackson

Many of you know Michael from our Customer Service team.  His amazing attitude and work ethic make him a valued member of our team. Michael has 7 sisters, 5 brothers, one daughter and a wonderful granddaughter. He enjoys playing basketball in his free time along with hiking and camping during the warmer months. He also loves all kinds of music and playing PS4. 

Hometown: Midland, TX
Hobbies: Music, Sports and Mentoring Kids
Bucket List: Visit the Far East

DripDiaper Production

Victor Malveaux

Victor joined the TireSocks team in April of 2021. He would love to travel the world one day and pet a tiger. Victor is also the self proclaimed, “Best in connect 4” though we have yet to test his skills. He also enjoys playing the piano, tending his plants, and listening to all kinds of music.

Hometown: Dallas, TX
Hobbies: Listen to music and play piano
Bucket List: Pet a tiger

DripDiaper Production
Annette Garcia

Annette Garcia

Annette, known as Mamma to the Tiresocks production team has been a dedicated team member since 2010. Annette works tirelessly to make sure every Tiresocks order gets out on time. Annette lives and breathes sewing but she also loves playing pool and she was the 2017 A-Division Women’s League Champion! Someday she would like to visit Southern California.

Hometown: Denver, CO
Hobbies: Pool, Fishing, and Camping
Bucket List: Win the Lotto!

Specialty Products Lead
Gerardo Perez

Gerardo Perez

Gerardo is one of our most senior team members starting at Tiresocks way back in 2007. With all that experience he can perform nearly every function related to TireSocks production. His official title is now Lead TireSocks Prep, but you will find him wherever help is needed. In his free time, Gerardo enjoys playing soccer and remodeling his home.

Hometown: Jalisco, Mexico
Hobbies: Riding ATVs and Soccer
Bucket List: Travel the World

Specialty Products Production
Judy Zhang

Judy Zhang

Judy is one of our very talented and reliable sewing technicians. She has been a versatile part of our team since 2016. While her official title may be sewing technician, she also helps in many other areas. You will often find her helping the DripDiaper production team. Originally from South China, Judy would like to go back and visit sometime soon.

Hometown: China
Hobbies: Reading and Sleeping
Bucket List: Travel

Specialty Products Production